So the mobile age has arrived—mobile users now exceed PC users!
Therefore, companies have realized the value of using mobile platforms to attract customers. That, however, is insufficient. They should also customize their mobile apps and websites to enhance customer experience and surpass their conversion rates in order to make the most of this channel.
While some organizations use both mobile websites and apps, others may want to use only one. The decision between mobile apps and websites is influenced by factors such as price, accessibility, required functionality, and intended audience.
However, research shows that customers prefer mobile apps to mobile websites. This is a compelling argument to develop mobile apps to connect with new (and existing) customers.
Mobile applications have better competitive advantages than websites.
Here are few reasons of why mobile apps are better than the websites -
Mobile apps offer better personalization - Personalization strives to provide consumers with personalized communication depending on their interests, location, usage patterns, and other factors.
It's simple to give users a tailored experience using mobile apps. You may also test out alternative experiences for your clients using a mobile app A/B testing tool.
Mobile apps can allow users to define their preferences up front, allowing them to receive personalized content. Apps can also track client involvement and use that information to provide users with personalized recommendations and updates. They can also use real-time geolocation to provide material that is specific to their location.
Customization, on the other hand, provides far more than enhancing the user engagement. This can assist in increasin